Business News from Need to See IT Publishing
Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded
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Mapp, the international provider of insight-led customer experience, has today announced the appointment of Eric Lubow to the position of Chief Product & Technology Officer. In this role, Eric will
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Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead Challenger consultancies are likely to gain a competitive advantage over bigger, more costly marketing agencies over
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Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date
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Andy Gladwin, Head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For
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Over 30% of marketers have already adopted simplification technologies, and Clevertouch’s simplification software Momentum can have marketers up and running in 30 minutes, cross platform. Technology migrations are on the
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By leveraging Cheetah Digital, the leading European DIY and decoration retailer can rapidly scale 180 million customer emails per year, with a conversion rate of 40 per cent Cheetah Digital,
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New Clevertouch Marketing survey reveals that marketers are on average overwhelmed by the marketing technology at their disposal. 40% of marketing technology is simply not used, and yet marketers are
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