Sophia Antipolis, France, 23 June 2022 – Enreach for Service Providers, part of Enreach — the fast-growing European contact leader backed by the independent investment group, Waterland Private Equity (“Waterland”) — has today announced the appointment of Iain Sinnott as Head of International Carrier Sales, Enreach for Service Providers. Sinnott joins this part of Enreach to lead the growth and continued collaboration with the international carrier community, both fixed and mobile, including partners expanding beyond pure telephony into other contact services, such as integration with collaboration and other ICT tools.

Sinnot brings over thirty years of senior-level experience in the telecom industry and has also been a board member of the Cloud Communications Alliance since 2020. Sinnott’s focus will be to help legacy players and new market entrants guide their customers through digital transformation, including better customer experiences, improved productivity, support for hybrid working, and intuitive mobile business operations.

Sinnott explained why he chose to join the organisation: “What sets Enreach apart is its clear strategy around its vision of integrating multiple forms of contact, supported by a powerful portfolio of solutions already being rolled out across the region. The group’s modern product approach reflects users’ real-world needs today, with access to so many forms of contact: voice, chat, video, and more.”

Sinnott continued, “Enreach also has the right attitude towards working with carriers. We are not just selling technologies: we are sharing a strategy and need to work closely with each other to deliver products that end users will actually want to use. We also want to work more closely with the channel from pre-sale to point-of-sale and post-sale support.”

Bertrand Pourcelot, Managing Director of Enreach for Service Providers, added, “We are delighted to welcome Iain to our team of senior sales directors. He is an excellent fit with his enthusiasm, entrepreneurial energy, passion for products and people, as well as extensive insider knowledge of service providers globally. Enreach is on course to make a difference in this market.”

As well as seven years as Sales Director at Vanilla IP and VP, Sales at UBOSS, Sinnott was previously, Head of Indirect Sales at Timico Ltd, and Head of Indirect Sales at Martin Dawes. In addition, Sinnott has provided extensive consultancy services to various telecom industry organisations over the years.