Welsh Whisky Distillery, Aber Falls, Kickstarts 2022 with International Expansion
Aber Falls Whisky Distillery is expanding internationally and taking its award-winning Welsh whisky from Abergwyngregyn – a rural village between the foothills of the Snowdonian mountains and the Menai Strait – to countries worldwide.
The distillery, which launched its Inaugural Release in May 2021, has started a phased expansion plan to make its Single Malt Welsh Whisky available through the on and off-trade in more than ten countries globally including Australia, Germany, Denmark, and Canada.
The expansion is a long-term strategy and as part of the roll-out, Aber Falls will also be educating importers and retailers in the new markets about the growing Welsh whisky category, the brand’s history, and its vision for the future.
Welsh and proud, Aber Falls Distillery prides itself on its rich provenance, so much so, that in collaboration with other Welsh distilleries, it is working towards protecting Welsh whisky with a Protected Geographical Indication (PGI). In the meantime, one of the significant advantages of producing whisky in Wales is having more scope to experiment with a variety of casks, and the wood strategy at Aber Falls a pivotal contributor to the finished liquid.
Aber Falls Distillery also continues to strive for a sustainable future for the sector and protects the local environment by using only 100% Welsh malted barley and embracing its ethos of field-to-field, whereby it maximises local resources by returning any waste ingredients back to local farms for use as fertiliser or cattle feed.
Talking of the international expansion, James Wright, Managing Director at Aber Falls Whisky Distillery, said: “Aber Falls is the first whisky distillery in North Wales for more than 100 years, and we plan to be here for the next 100 years, too. It’s important to create a strong footprint and take people on Aber Falls’ unique journey and as such, we’ll continue to educate the trade and consumers about the Welsh whisky category and how we form part of it. This will be vital in helping drive brand advocacy and repeat purchase – in the UK and beyond.
“This expansion is a long-term strategy for years to come – not months – to see international growth for our brand, as well as an opportunity to promote brand Wales and all it has to offer to key markets around the world.”