Kogenta, led by John Aalbers, merges fluxLoop and Urban Analytics, creating a world leading location and movement data analytics company

First dedicated Extract, Transform and Load (ETL) platform for complex location and movement data analytics, ensuring privacy compliance

London: 15 February 2022: Kogenta, the location and movement data experts, today announced the acquisition of both fluxLoop AS (Norway) and Urban Analytix Ltd. (United Kingdom). By combining the expertise and success of these two companies, Kogenta has created a world leading, privacy first, data analytics company with unique capabilities in location and movement.

Building on years of experience focused on creating products and solutions that rely on deep analysis of location and movement data, Kogenta will provide compelling, convincing, and persuasive insights. These insights are used by enterprises to make data-driven operational and planning decisions, whilst ensuring privacy compliance. By turning location and movement data, enriched with a huge variety of other data, into real-world, usable insights, Kogenta’s products and solutions deliver answers to the most pressing questions faced by the Transport/Mobility, Advertising, Retail and Telecommunications industries.

Kogenta is led by experienced technology CEO, John Aalbers, who has built and sold several successful software businesses in Telecommunications, Media, Cinema and Music Streaming. John’s previous companies include Arts Alliance Media, CGI and Volubill. Former founders: Ulrik Prøitz (fluxLoop) and Simon Bailey (Urban Analytix) will maintain key, Senior Vice President roles to drive the technology, products and business forward. The team is excited to create the best outcomes for customers, partners and employees.

“I am thrilled to be joining these two companies together to create something truly unique in a time where efficient, data driven decision-making is becoming even more essential” said John Aalbers, CEO. “What we are creating takes decision making to the next level and is designed to give our customers a more competitive position in their respective markets.”

The Kogenta ETL (KETL) platform supports a range of unique use cases, from determining where to best place Electric Vehicle Charging Points, enabling detailed data driven decision making for transport and mobility companies, planning “Out of Home” advertising campaigns, to enabling real-time, location-based surveys. All these use cases harness complex location and movement data to answer the most pressing questions facing operators and planners in these industries.

As part of the acquisitions, Kogenta received growth funding from renowned, international technology and software Venture Capital firm, Idekapital. With Idekapital’s strength and support, Kogenta is well on the way to achieving its ambition of becoming the global “go-to” partner for all things related to Location and Movement data analytics in a privacy-first world.

Alex Rahaman, Chair at Kogenta and Partner at IdeKapital said, “We are excited to be teaming up with John to make this growth story a reality. John has a tremendous record of scaling up technology business in a variety of industries. We are delighted to bring together these businesses to launch Kogenta. In a more advanced privacy setting, location data needs to be managed carefully. The combination of moving and static data with our client’s proprietary data will provide unprecedented insights.”