27% of employees say EV salary sacrifice makes them stay longer with their employer; 21% are unsure.
- 60% of job seekers would be influenced to apply if a company offers a scheme.
- 96% of EV drivers are satisfied or very satisfied with their vehicle, and just 3% plan to switch back to petrol/diesel for their next car.
- 91% are likely to order their next car through Tusker, and 96% would recommend the scheme to a colleague.
London, UK, 14 October 2025 – Offering electric vehicles (EVs) through salary sacrifice is proving to be a powerful way for organisations to retain staff and attract new talent, according to Tusker’s latest EV Driver Survey 2025.
The research of over 6500 employees found that more than a quarter (27%) of employees with an EV say having access to a salary sacrifice scheme makes them more likely to stay with their current employer, with a further 21% unsure. This finding suggests the benefit could positively influence retention for almost half the workforce.
The appeal is also applicable to jobseekers. Six in ten (60%) jobseekers say the availability of a salary sacrifice car scheme would influence their decision to join a company, highlighting its growing role as a recruitment differentiator.
Tusker’s research also found that drivers who have made the switch are overwhelmingly happy with the decision. Ninety-six per cent of EV drivers say they are satisfied or very satisfied with their vehicle, up from 93% last year, and 73% plan to stay electric for their next car. Only 3% say they would return to a petrol or diesel vehicle.
The sense of commitment is mirrored in how drivers view the scheme itself. Ninety-one per cent say they are likely to order their next car through Tusker, and 96% would recommend the scheme to a colleague, demonstrating how a well-designed benefit can build long-term employee loyalty.
Kit Wisdom, Managing Director at Tusker, said: “EV salary sacrifice schemes are becoming one of the most valuable benefits in the organisational toolkit. Our data shows that when people get access to a new EV through salary sacrifice, it not only gives them access to new cars they might not otherwise be able to afford, but also strengthens their connection with their employer. They stay longer, feel more supported and are more likely to recommend the company to others. In a market where skills are in short supply, that is a competitive advantage.”
Tusker, part of Lloyds Banking Group, has more than 75,000 salary sacrifice cars on the UK’s roads and offers schemes to over 2 million eligible employees across the UK.
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1. The annual Tusker EV Driver Survey paints a picture of the current landscape when it comes to the adoption of EVs in the UK, looking at what people like and what concerns they may have around making the transition.
To make the report as insightful as possible, Tusker surveyed 6698 people across three core groups, asking them tailored questions to help gain as much useful information as possible.
These are:
- The general population of drivers who are eligible for, but not currently participating in, a Tusker salary sacrifice car scheme (15% of these already drive an EV) (survey 1)
- Drivers who currently take an EV through the Tusker salary sacrifice car scheme (survey 2)
- Drivers who take a petrol or diesel car through the Tusker salary sacrifice car scheme
(survey 3)
Tusker hopes to provide useful insight, as well as outline how employers can help encourage the move to EVs and, ultimately, net-zero.
